LISA LEONG
UX|UI Designer
A seasoned Digital Visual Designer specialize in creating meaningful and strategic UX/UI experiences.
KUBOTA
MOBILE APP
Company Information
Established in Japan, Kubota Tractor Corporation fully enter into the US tractor market. Kubota offers a full selection of products from small to large-sized tractors for diverse applications and scales.
Design objective
Design the UI design for 'Build Your Kubota' where customers can now customize their own tractors or other equipments with unique features to fit their farming needs.
Users choose the Product Category to begin, going through the process of selecting the series, models, optional attachments and review the total configured price.
Results
Users are able to review the summary of their own configurations, thereby having the local dealer contact them or print out the quote and take to the dealer.
The whole experience will be seamless because it can be done at the ease of their homes or offices cutting down the hassle of going back and fro with the dealers.