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WESTERN DIGITAL | E-COMMERCE

Content and Product Images Cadence

 

Work with stakeholders, channel teams and brand managers from the 3 Brands (G-Tech, WD and SanDisk) for product tiles on a monthly rotations featuring best sellers,  product launch and marketing campaigns.

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Defining Style Guides

 

Work with UX team to define StoreFront Style Guides in all aspects of Headers, Colors, Components and Elements.

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Setting up A/B Testing

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Conduct A/B Testing for 3 different banners featuring Product only, LifeStyle imagery and Brand Focus to compare which version improves website conversions and runs for 6 weeks.

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Revenue

 

Total Revenue was increased 21.6% since eCommerce StoreFront site is launched.

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StoreFront Site

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https://shop.westerndigital.com/

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