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LISA LEONG
UX|UI Designer
A seasoned Digital Visual Designer specialize in creating meaningful and strategic UX/UI experiences.
WESTERN DIGITAL | E-COMMERCE
Content and Product Images Cadence
Work with stakeholders, channel teams and brand managers from the 3 Brands (G-Tech, WD and SanDisk) for product tiles on a monthly rotations featuring best sellers, product launch and marketing campaigns.
Defining Style Guides
Work with UX team to define StoreFront Style Guides in all aspects of Headers, Colors, Components and Elements.
Setting up A/B Testing
Conduct A/B Testing for 3 different banners featuring Product only, LifeStyle imagery and Brand Focus to compare which version improves website conversions and runs for 6 weeks.
Revenue
Total Revenue was increased 21.6% since eCommerce StoreFront site is launched.
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